SPRITE: DRONE PAINTER

Відтворити відео

IDEA

Sprite presents you another piece of fresh contemporary art - а mural painted by drone

MECHANICS

Engineers created unique software with an AI-based algorithm and built a custom drone. We had been testing it until we were sure - the system was working. Then a site was created where everyone could design a unique mural. Among hundreds of them, the best one was chosen. On September 19 we pushed the online button and the drone started from the ground. It was rough and not perfect, like a child’s drawing. It is not a big step in art. But it’s a huge step in the drone-art.

RESULTS

The first mural painted by drone was controversial but became a viral Kyiv landmark It collected over 20 millions of impressions in offline & online media. That’s how Sprite REFRESHED the city with a new landmark.